Discussing media consumption trends nowadays
What are a few of the methods mobile phones click here have shifted the way we take in media? - read on to find out more.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form media content, the way in which people are getting their news reports is also shifting. Individuals are progressively turning towards internet news sources, instead of watching television, to learn about current worldly affairs. Nevertheless, simultaneously, due to a constant flow of knowledge, people are coming to be overwhelmed by huge volumes of content. In response to this, news organisations are re-engaging audiences by making short form content that is clearer and much easier to observe. Nowadays it is common to find news channels that have sizeable followings on social media platforms. This pattern can be validated by the CEO of the fund that owns Euronews, for instance. Using this approach has been essential for providing people with trusted and authenticated news sources, in a format they can easily identify with.
In the present digital age, smart phones have come to be one of the most commonplace tools that individuals are using to view videos and gain access to media. These days, many social media channels are providing endless feeds of brief, fast-paced videos, that are growing in popularity among smart device users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms allow users to see a collection of selected videos and interact quickly, making these videos far more appealing and addicting than standard media. Short form videos are also being used regularly for news and academic functions, not just for entertainment. Subsequently, this trend is changing the way people are proactively looking for and expecting to receive knowledge, in a faster, much shorter and more visible format.
Over the last few years, with the rise of digital content, the way in which people take in content has evolved substantially. For many years, traditional television was the main source of family home entertainment for most people. Nevertheless, since the development of internet streaming services, many audiences are turning away from arranged television, specifically among younger people. Rather, international media content analysis reveals that more individuals are buying subscriptions to streaming services, which strongly evidences the switch in audience intake habits. These options are popular for allowing individuals to view the shows and movies they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming platforms as a prominent media consumption habit among audiences today. These modifications show the move towards user-controlled viewing preferences in the market.